For the past 3 years, I have prided myself on having an internet radio station that specializes in digging out those oldies from the 50's through the 80's that never received much airplay to begin with(#41 to #100 minor charters, bubbling under entries, non-charters, and tunes that may have charted in Cashbox only). I do play some top 40, but it has only represented a very small section of the pie chart. I am sensing that things are getting stale, so it's time for a format change! Let me run this idea by you and afterwards, please let me know if this would be a type of station you would listen to!
What I would like to do is offer daily top 40 doses during the weekdays. From 9 AM to 4 PM Monday through Friday, you would hear an hour of 50's hits, 2 hours of 60's hits, 2 hours of 70's hits, and 2 hours of 80's hits. And in keeping with my reputation, these hits would mostly be top 40 entries that most oldies fans would still consider to be lost; in other words, how often do you hear The Peppermint Rainbow, Tycoon and Shirley Murdock on today's terrestrial oldies stations? I would throw in a few bonafide classics too, but only a few; after all, the bonafide classics are being played to death by thousands of other oldies stations already!
My main goal with these daily top 40 doses is to target those of you in the workforce who like music in the background. Listeners tend to stick around if they initially hear familiar material; if they see that you also play obscurities, then they may very well come back later to check those out. And speaking of the obscurities...
The other 17 hours of each weekday and the weekends would be devoted to a mix of 80% minor charters/bubbling unders/non-charters and 20% top 40(with different selections than what you would hear during the weekday doses!). There would still be a Featured Artist Of The Month and song request opportunities. I may also throw in occasional weekend block specials; examples would include counting down a chart from yesteryear, playing a couple hours of retro AOR/melodic rock, and playing a couple hours of 90's music that was gentle to the ears and/or retro-sounding(Triplets, Cry Of Love, Toy Matinee, etc.).
When it's all said and done, The Retro Attic will be offering a broader spectrum of oldies and our format change will greatly diminish the chances of a song getting heard more than once during a day. I will get everything in place during the next few weeks and will let you know when it's fully implemented. In the meantime, please let me know if this all sounds like a good idea and feel free to make suggestions for further improvements!
We are located at http://retroatticrareoldiesradio.blogspot.com. The floorboards are no longer creaky and all spiders have been exterminated, so don't be afraid to come upstairs. :)
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Sunday, April 13, 2014
TIME FOR A FORMAT CHANGE IN THE RETRO ATTIC!
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