One of my loyal listeners late last night made a valid point regarding all of my upcoming changes. Simply put, it appeared that I was ignoring one key demographic(fans of 60's-70's music), and I want to rectify that. Here is what's in store:
1. Beginning on November 1st, The Retro Attic will become an all 60's and 70's format. Those of you who were big fans of the golden era of AM pop and FM underground radio will probably welcome this change. The format will remain lost and classic top 40 hits with 3 bottom 45's included every hour. There will be no more Featured Artists Of The Month due to the need to concentrate on running 4 stations and a podcast; with the narrowed demographic, there really wouldn't be enough artists to choose from to make it worthwhile. Website: http://retroatticrareoldiesradio.com. Facebook group: http://facebook.com/groups/retroatticrareoldiesradio.
2. After this weekend's show, The American Bottom 45 will be exclusively an occasional Mixcloud podcast. I believe there is still an audience out there who likes the other side of the charts and rarities no matter what the decade is. So all you have to do is join the show's Facebook group, be notified of the latest show's upload, and you can then listen to the show at your convenience. Mixcloud page: http://mixcloud.com/gilbert-matthews. Facebook group: http://facebook.com/groups/theamericanbottom45.
3. My newest stream, Awfully Awesome Eighties, will be starting this weekend. All 80's, all the time! Lost and classic top 40 hits with 3 bottom 45's included every hour and a main goal of catering to those who knew their 80's MTV programming inside and out! Website: http://awfullyawesomeeighties.com. Facebook group: http://facebook.com/groups/awfullyawesome80s.
4. I am still on the fence about a "Malted Memories" station with a primarily 50's format(and dashes of late 40's). Right now I have 3 people interested in it. I'll probably take the plunge since I do have a sponsor, but I will announce my final decision soon.
Hopefully this all makes sense and will eventually improve my overall listener numbers. Some of us are very open-minded when it comes to oldies music, but the reality is that we identify with a certain era of music...that time when we were growing up and always had a radio by our sides(for me, it was most of the 70's and into the early 80's)! I've seen too many instances on The Retro Attic where a tune from '83 plays followed by one from '59, then one from '71, etc. This typically has resulted in listener counts suddenly dropping off. The narrower demographics should make listeners stick around more, simply because the tunes were from "their era."
That's all for now! Rest assured that I won't be announcing new stations that play nothing but roaring 20's vaudeville music or a 90's grungemania extravaganza...I'm comfortable with the above ventures! I look forward to your comments!
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